Kids industry vet Jonathan Breiter has joined New York City-based baby furniture manufacturer NettoCollection as a partner and will serve as its new chief marketing officer.
Day-to-day, Breiter will be responsible for guiding the brand through marketing, merchandising, licensing, promotions and strategic alliances.
He began his career in advertising, working for 10 years on major brands including Wendy’s, Yoplait Yogurt and Hasbro Toys and Brieter eventually became SVP of Hasbro’s Baby Division. He left the company to start his own room décor business, which was then acquired by The Betesh Group.
Most recently, he served 10 years in an executive capacity at Betesh and helped grow its juvenile/children’s segment across multiple lines of business, including room décor and toys.