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Tomy tapped as master toy licensee for The Magic Roundabout

Parthenon Entertainment Group has appointed Tomy as the European master toy licensee for preschool property The Magic Roundabout.
May 1, 2008

Parthenon Entertainment Group has appointed Tomy as the European master toy licensee for preschool property The Magic Roundabout.

Tomy is planning to roll out its first product range in spring 2009 and is looking to cover key preschool toy categories like plush and playsets.

The updated CGI version of The Magic Roundabout premiered on UK airwaves last October on Nick Jr. and has been watched by more than 1.7 million viewers.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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