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Nick and Payless find perfect fit

Topeka, Kansas-based Payless ShoeSource has signed a multi-year license with Nickelodeon & Viacom Consumer Products to produce an exclusive Blue's Clues direct-to-retail footwear line.
April 30, 2008

Topeka, Kansas-based Payless ShoeSource has signed a multi-year license with Nickelodeon & Viacom Consumer Products to produce an exclusive Blue’s Clues direct-to-retail footwear line.

Payless’ New York-based children’s footwear design team is creating boys and girls styles for toddlers, and its parent company will source, market and sell the shoes through its 4,500 US stores and at www.payless.com.

The first line of Blue’s Clues shoes will roll out across the US in November with seasonal refreshes rolling out regularly.

Launched in 1996, groundbreaking preschool series Blue’s Clues continues to air on Nick Jr.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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