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4Kids inks agency deals

4Kids Entertainment has inked a slew of deals with licensing agency partners across key territories in Eastern Europe, South Africa, France and Germany.
April 23, 2008

4Kids Entertainment has inked a slew of deals with licensing agency partners across key territories in Eastern Europe, South Africa, France and Germany.

Kidz Entertainment/EEMC will now license the Teenage Mutant Ninja Turtles, The Dog and The Cat throughout Eastern Europe.

In South Africa, 4Kids is expanding an existing relationship with Sandton, Johannesburg-based Character Licensing and Marketing, which already represents TMNT. The agency now also reps Monster Jam and Cabbage Patch Kids.

MJA Licensing of France, meanwhile, will be taking on The Dog and, The Cat, while Germany’s m4e is onboard to represent Dinosaur King.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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