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Steve & Barry’s to roll out Mr. Men Little Miss merch in the fall

US retailer Steve & Barry's has partnered with Chorion to bring the Mr. Men Little Miss brand to the apparel chain.
April 22, 2008

US retailer Steve & Barry’s has partnered with Chorion to bring the Mr. Men Little Miss brand to the apparel chain.

In the direct-to-retail deal, Steve & Barry’s stores across the US will start carrying t-shirts for men, women and juniors featuring the iconic characters, including Little Miss Sunshine, Little Miss Giggles, Little Miss Naughty and Mr. Lazy, this fall.

Plans are also being hatched to expand the line to include long-sleeved t-shirts, tank tops, sweatshirts, underwear, sleepwear, loungewear and accessories.

Currently, there are more than 260 Steve & Barry’s stores in 37 US states.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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