News

Mattel Canada launches Hot Wheels 40th anniversary game

Get your motor running; Hot Wheels is celebrating its 40th anniversary and to help celebrate, Mattel Canada is launching a new interactive contest - Licence 2 Play.
April 17, 2008

Get your motor running; Hot Wheels is celebrating its 40th anniversary and to help celebrate, Mattel Canada is launching a new interactive contest – Licence 2 Play.

Started April 15, the contest challenges players to solve mysteries around fictional car-thief ring The Hot Wheels 6, for the chance to win weekly and monthly prizes featuring Hot Wheels cars and licensed products and most importantly, earning their Licence 2 Play.

Parents are encouraged to play online with their kids for the chance to win a brand-new full-sized car of their choice (to a maximum value of US$45,000) and a trunk full of Hot Wheels toys valued at US$2,000.

Participants can keep up-to-date on the latest Licence 2 Play contest challenges, news and events by downloading the Hot Wheels® widget at www.hotwheelscanada.ca/widget.cfm .

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu