News

Spider-Man swings into children’s reading program

Marvel Entertainment's Spider-Man is about to extend his web reach in children's publishing through a new licensing deal with HarperCollins Children's Book.
April 15, 2008

Marvel Entertainment’s Spider-Man is about to extend his web reach in children’s publishing through a new licensing deal with HarperCollins Children’s Book.

For the first time, titles centering around the webbed one will be available in each major kids reading category. HarperCollins’ new, extensive Spider-Man classic publishing program will cover different formats for all age groups, including story books, readers and chapter books, a phonics box and novelty gatefold items.

The initial line of titles will be available through mass and trade retail outlets beginning in fall 2008.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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