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CN launches live gameshow with UK resort player

Cartoon Network Enterprises has inked a year-long agreement with UK-based Butlins Resorts to launch a brand-new interactive game show called Wheely Big Super-Toontastic Game Show
April 14, 2008

Cartoon Network Enterprises has inked a year-long agreement with UK-based Butlins Resorts to launch a brand-new interactive game show called Wheely Big Super-Toontastic Game Show. Starting in May, the live show will run twice a week at Butlin’s three UK resorts in Skegness, Minehead and Bognor.

Each episode will see audience members compete against each other with the help of costumed characters featuring CN regulars such as Dexter, Bloo and Agent 5 from Codename: Kid Next Door, and the head-to-head elements will be interspersed with specially commissioned animation and video clips designed to encourage audience participation.

Merchandise based around the property will also benefit from exposure in Butlin’s built-in resort shops.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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