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Playhouse Disney Channel to launch in Latin America

Following the recent Canadian launch of Playhouse Disney, the house of mouse and ESPN Media Networks Latin America is set to launch the preschool net in Latin America on June 1.
April 9, 2008

Following the recent Canadian launch of Playhouse Disney, the house of mouse and ESPN Media Networks Latin America is set to launch the preschool net in Latin America on June 1.

The 24/7 channel will join Disney Channel and Jetix cable outlets in 19 countries in the region.

The net, targeting two to fives, will be part of the basic subscription package offered by Cablevisión, Multicanal and Teledigital, reaching an estimated audience of three million subscribers in Argentina alone.

Playhouse Disney Channel will have three feeds in Latin America: the North (Caribbean countries, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Dominican Republic and Venezuela), the South (Argentina, Bolivia, Chile, Paraguay and Peru), and a Brazillian Portuguese-language stream.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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