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Charlie and Lola to get toy treatment

Tiger Aspect's Charlie and Lola, currently airing on Playhouse Disney in the US, has a new toy licensee in East Windsor, New Jersey-based Kids Preferred.
April 9, 2008

Tiger Aspect’s Charlie and Lola, currently airing on Playhouse Disney in the US, has a new toy licensee in East Windsor, New Jersey-based Kids Preferred.

A new range of series-inspired plush dolls will join Penguin’s new paperback books on US retail shelves later this summer. The new merch includes:

Giggling Charlie and Giggling Lola doll (US$10); Talking Poseable Charlie and Lola Play Set (US$25); Sizzles the Dog (US$10), the floppy, lovable beanbag toy that loves to play with Lola; and a dressable Lola Doll Case (US$28).

BBC Worldwide handles intertnational licensing and distribution for Charlie and Lola and International Licensing BBC Worldwide brokered the deal.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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