News

Nick plants stake in virtual world landscape

Nickelodeon is going full throttle on developing and producing new virtual worlds for its portfolio that currently includes Neopets and Nicktropolis.
April 4, 2008

Nickelodeon is going full throttle on developing and producing new virtual worlds for its portfolio that currently includes Neopets and Nicktropolis.

Along with putting brand-new virtual worlds based SpongeBob SquarePants and original property Monkey World in development, a new Neopets offshoot is in production. World of Neopia (working title) is expected to launch in the next year and will build upon the Neopets meta-game and its existing play patterns, and enhance those experiences in a graphical, in-world environment easily accessible online.

The new, multi-player environment geared toward tweens will include games, a community, in-world chat, and customization, among other activities. Players will be able to discover the deep storylines within Neopia as their Neopets explore the various Neopian lands.

Additionally, Nickelodeon Kids and Family Group will continue to evolve and add innovative experiences to its current virtual worlds.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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