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Taffy’s Kabillion inks QSR deal for Bobby’s World

Bobby's World, Kabillion's animated kids' series created by Howie Mandel, is making its way into US restaurant chain Johnny Rockets.
April 3, 2008

Bobby’s World, Kabillion’s animated kids’ series created by Howie Mandel, is making its way into US restaurant chain Johnny Rockets.

Johnny Rockets restaurants across the US have launched a Bobby’s World promo for kid customers, which includes an in-restaurant activity sheet to be distributed to nearly 300,000 guests nationwide.

In addition, characters from the series will be featured on in-store posters. A 30-second Johnny Rockets spot is taking to the air via Kabillion’s VOD channel for the promotion along with web ads on Kabillion.com.

The series originally aired on Fox from 1990-98, and is now available exclusively on Kabillion, where it is the number-one show on the platform.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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