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New EU school to launches to train digital media managers

For European producers and channel execs looking to navigate the strange new world of digital broadcasting and new media, help is on the way. EU economic development agency Iconoval is gearing up to launch the European Television Management Academy to train the managers of tomorrow in worldwide television management and digital rights business development.
April 1, 2008

For European producers and channel execs looking to navigate the strange new world of digital broadcasting and new media, help is on the way. EU economic development agency Iconoval is gearing up to launch the European Television Management Academy to train the managers of tomorrow in worldwide television management and digital rights business development.

The school will be based near Strasbourg, and offers all of its courses in English. Industry orgs guiding the curriculum include the European Broadcasting Union (Eurovision), the Association of Commercial Television in Europe and the European Audiovisual Observatory, and several European broadcasters, media companies and independent professionals have also confirmed their involvement.

ETMA will be fully operational by October, starting with a continuing education program for working professionals looking to brush up their digital media knowledge base or prepare for a career move, as well as a series of two- to five-day workshops organized by the school to run at the behest of interested companies in various European cities. By its second year, ETMA plans to offer a full two-year post-graduate training program in digital media management.

Anyone interested in learning more about the school’s mission should pop by stand #H4.35 at MIPTV or visit www.etma-academy.eu.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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