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Marvel and Reebok step into Foot Locker sneaker exclusive

They're smashing their way to the big screen this spring and summer, but Iron Man and The Incredible Hulk are also on tap to make their mark in the kids footwear arena, via an exclusive deal Marvel Entertainment has put together with Reebok and Foot Locker/Kids Foot Locker.
March 31, 2008

They’re smashing their way to the big screen this spring and summer, but Iron Man and The Incredible Hulk are also on tap to make their mark in the kids footwear arena, via an exclusive deal Marvel Entertainment has put together with Reebok and Foot Locker/Kids Foot Locker.

An exclusive collection of low- and mid-style children’s sneakers (SRP US$45 to US$65) featuring materials and designs that capture the look and feel of the two superhero properties will launch in Foot Locker and Kids Foot Locker stores in conjunction with both films’ releases, supported generously by in-store signage and window displays.

Marvel anticipates expanding its partnership with Reebok to include more franchises in the coming year. In this vein, the company extended its kids shoe deal with Boca Raton, Florida-based BBC International to cover more film properties earlier this month.

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