The L.A.-based US arm of Granada Ventures has secured three global licensing partners for Bella Sara, the trading card and online world for girls.
HarperCollins has been appointed as the company’s worldwide master publishing licensee, Codemasters is looking after worldwide video game rights, excluding Scandinavia, and Sabababa Toys has been appointed master toy licensee in all English-speaking territories.
Bella Sara targets girls age five to 12. More than 40 million trading cards based on the equine property have sold worldwide since the series debuted in 2007.
Each Bella Sara card features a fairytale-like illustration of a horse along with a positive and inspirational message for young girls. A unique code on every card activates a virtual horse that can be cared for in the Bella Sara online world (www.bellasara.com).