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Target signs deal with Initial Kids

Target Entertainment has inked a global distribution deal with Initial Kids, a subsidiary of Endemol UK, for its children's output, which includes the format rights to factual series Smokehouse, and distribution of the live-action comedy series Emu.
March 27, 2008

Target Entertainment has inked a global distribution deal with Initial Kids, a subsidiary of Endemol UK, for its children’s output, which includes the format rights to factual series Smokehouse, and distribution of the live-action comedy series Emu.

Smokehouse follows six kids who encourage their parents to give up smoking and has an initial broadcast deal with be CBBC. Emu, meanwhile, is a slapstick comedy series that centers around Emu’s owners hiding the pet from their new landlords.

The series is currently in its second season on CITV.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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