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Kidz Entertainment to bring Bratz to Eastern Europe

Kidz Entertainment/EEMC has expanded its partnership with MGA Entertainment. In addition to repping the toyco's Bratz property in the Nordic region, Kidz will be bringing the brand to Eastern Europe.
March 25, 2008

Kidz Entertainment/EEMC has expanded its partnership with MGA Entertainment. In addition to repping the toyco’s Bratz property in the Nordic region, Kidz will be bringing the brand to Eastern Europe.

Kidz first started merchandising Bratz in the Nordic territories in mid-2001, and has since helped build the brand’s global profile.

With a full range of products, including TV, movies, publishing and games products, Bratz already has established itself in Russia, and Kidz Entertainment is hoping to have similar success in the rest of Eastern Europe.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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