In an effort to shore up its reputation for supporting local productions, Cartoon Network Argentina has partnered with ad agency El Cielo and its sister company El Infierno to create an interstitial program to air on the local channel and stream on its website.
The 200 original interstitials, along with a brand campaign, centers on the Cartoon Network theme ‘We do what we want.’
Billboards, magazine ads, school buses and alternative media are all part of the plan, which represents the net’s largest ad spend in Argentina to date.
The interstitials and franchise elements premiered on March 17 and air in a morning block Mondays to Fridays from 6:00 a.m. to 9:00 a.m. The content features unique characters, like a strict school teacher, a lonely astronaut in space, a family of hungry mice, a guy who tries too hard to be Mexican, plus zombies, kings and Martians in several comical situations, all acted out via finger puppets.