News

Big Tent signs slew of Wiggles deal

New York City-based Big Tent Entertainment has inked a raft of licensing deals for preschool singing sensation The Wiggles.
March 18, 2008

New York City-based Big Tent Entertainment has inked a raft of licensing deals for preschool singing sensation The Wiggles.

The new North American partners onboard include Just Me Music (Music), Kelly Toys USA (Plush and Sporting Goods), SmileMakers (Stationery), Ty’s Toy Box (Apparel) and Walman Optical (Eyewear).

Additionally, Jakks Pacific, Fisher-Price, Warner Home Video, Hallmark and Koch have all signed new agreements with Big Tent.

The Wiggles television series currently airs twice daily on the Disney Channel’s preschool learning block Playhouse Disney in the US and has broadcast homes in Canada, the UK, New Zealand, Australia, South America, Italy and Japan.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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