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Narnia goes 2.0

HarperCollins Children's Book is going decidedly high-tech for its latest publishing campaign. Digital effort Read It Before You See It is rolling out in support of the May 16 theatrical launch of The Chronicles of Narnia: Prince Caspian.
March 17, 2008

HarperCollins Children’s Book is going decidedly high-tech for its latest publishing campaign. Digital effort Read It Before You See It is rolling out in support of the May 16 theatrical launch of The Chronicles of Narnia: Prince Caspian.

HarperCollins has partnered with Special Ops Media to bring the fabled C.S. Lewis Narnia book series to Web 2.0 applications, including Facebook, Neopets and MySpace.

The campaign includes Caspian digital assets to be released to various online portals as well as the development of a microsite at www.harpercollinschildrens.com/narnia that will feature sweepstakes, games, and other promotional activities.

In 2005, the first movie in the series from Walt Disney Pictures and Walden Media grossed more than US$750 million worldwide.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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