McDonald’s Happy Meals are migrating online. The restaurant’s European arm has inked a deal with Ottawa, Canada-based entertainment studio Fuel Industries to reinvent the contents of the box that for the last three decades has been a lynchpin of its kid marketing campaign.
This spring cosumers will be given a CD-Rom that features four fairies and four powerful dragons. The characters featured are not tied in to any film, game or toy, but rather are original creations of Fuel Industries.
McDonald’s will be shipping millions of CD-ROMs throughout April and May.