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PACT applauds Channel 4′s return to kids

UK's voice of the independent production community PACT is welcoming the decision by Channel 4 to begin commissioning for children's TV as part of its 'Next on 4' strategic initiative.
March 14, 2008

UK’s voice of the independent production community PACT is welcoming the decision by Channel 4 to begin commissioning for children’s TV as part of its ‘Next on 4′ strategic initiative.

C4′s plan to increase its spend on multiplatform kids projects follows the successful re-distribution of its education budget to online. A substantial part of the new US$61 million budget is expected to be allocated to online fare.

PACT is also lauding C4′s announced intention to up its support of indies outside of London by 50% by 2012

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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