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Wal-Mart Mexico and LazyTown forge anti-obesity partnership

Wal-Mart de México and LazyTown Entertainment have created a strategic alliance to address the rising epidemic of childhood obesity.
March 13, 2008

Wal-Mart de México and LazyTown Entertainment have created a strategic alliance to address the rising epidemic of childhood obesity.

The multi-year, all-encompassing strategy includes launching full range of LazyTown healthy products and providing ideas and solutions to parents. Community events and targeted promotions will launch later this year.

Wal-Mart de México and LazyTown have worked together in the past. At the end of 2007, LazyTown and Wal-Mart’s Vips restaurant chain signed a license agreement to develop a Children’s Menu using LazyTown’s nutritional guidelines.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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