Nickelodeon & Viacom Consumer Products has inked a deal with ZDF Enterprises for licensing and merchandising rights to the hit Australian live-action series H20 – Just Add Water in the UK and France.
NVCP has been tapped to exclusively represent the property across publishing, interactive, apparel, accessories, toys, games and paper product categories in the two territories.
The deal will see a licensing program roll out in the UK this fall, followed by a larger range of product launches in Spring 2009. The line will target girls aged seven to 12.
H20 – Just Add Water premiered in the UK in April 2007 on Nickelodeon and ranked as the number-one new show with girls age 10 to 15 and as the best-performing show of the year on Nickelodeon in its time slot.