Contrary to the song stylings of Kermit the Frog, it may be getting a bit easier to be green. Just as a crop of green toys popped up at Toy Fair last month, Little Simon, an imprint of Simon & Schuster Children’s Publishing, is getting in on the action with Little Green Books.
The new publishing line launching at retail this fall purports to be the first eco-friendly assortment of children’s novelty and storybooks, and is aimed at parents and children looking to learn more about the environment.
Four titles make up the initial rollout, including two cloth books, Little Monkey and Little Panda, as well as two 8 x 8 storybooks, I Save the Earth!: One Little Monster Learns to Reduce, Reuse, Recycle and The Polar Bear’s Home: A Story About Global Warming.
The books themselves will be manufactured from enviro-friendly products, and supporting marketing materials will also follow that path, being made available in downloadable formats to reduce paper waste, or printed on recycled stock with soy-based inks. Promotional giveaways include a colorful, seed-paper flower bookmark that children can plant directly into the soil, and marketing plans will focus on various cross promotions with environmental organizations.
All titles will ring in at a price point under US$10 and marketing efforts will also be environmentally friendly. The company’s Simon Scribbles imprint will be publishing Little Green Books activity books starting in spring 2009.