Sony Computer Entertainment America has signed four new apparel and accessories partners to create merch for the PlayStation brand and various game franchises.
IV Gear will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market, while Fortune Fashions will deliver t-shirts and hoodies to all channels of retail, including mass. Bioworld, meanwhile, has signed on to produce headwear, bags and accessories. MJC rounds out the program with boys and young men’s boxers and loungewear.
The goods will be based on game franchises God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.