News

Sony inks quartet of licensing deals

Sony Computer Entertainment America has signed four new apparel and accessories partners to create merch for the PlayStation brand and various game franchises.
March 6, 2008

Sony Computer Entertainment America has signed four new apparel and accessories partners to create merch for the PlayStation brand and various game franchises.

IV Gear will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market, while Fortune Fashions will deliver t-shirts and hoodies to all channels of retail, including mass. Bioworld, meanwhile, has signed on to produce headwear, bags and accessories. MJC rounds out the program with boys and young men’s boxers and loungewear.

The goods will be based on game franchises God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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