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Fisher-Price and ToyQuest develop new backyard play program

Mattel division Fisher-Price has inked a new partnership deal with fellow toyco ToyQuest to produce a brand-new Fisher-Price-branded backyard play program for toddlers and preschoolers.
March 5, 2008

Mattel division Fisher-Price has inked a new partnership deal with fellow toyco ToyQuest to produce a brand-new Fisher-Price-branded backyard play program for toddlers and preschoolers.

The collection will include pools, backyard play items, sand toys and constant air inflatables, featuring colorful designs and animal themes.

ToyQuest will unveil the collection in spring 2008, beginning with Fisher-Price Holly Frog Spray Pool, Fisher-Price Rainbow Shade Pool, Fisher-Price Squirt Friend Animal Sprayers, Fisher-Price Deluxe Sprinkle ‘N Splash Play Mat and Fisher-Price Mega Bouncer, among other products.

The Fisher-Price backyard play items will be available at Toys ‘R’ Us and Babies ‘R’ Us. Prices ranging from US$3.99 to US$169.99.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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