NBC Universal International Television Distribution has upped Pauline Bohm to the role of SVP of marketing and has promoted Rachel Mansson to VP of marketing for the division’s international new media unit.
Bohm will continue to develop and implement marketing strategies for NBC Universal International Television Distribution and its television and feature film product portfolio, working closely with an international client base in more than 250 territories.
In addition, she will be responsible for the division’s international brand strategy and presence at all international sales markets and events, and is charged with identifying new and innovative marketing practices and methods of client support.
In her new role, Mansson will continue to develop and implement all marketing efforts for NBC Universal International Television Distribution’s international new media unit, spanning EST, VOD and SVOD, available through traditional and new platforms, including cable, satellite, digital terrestrial television internet and mobile.
Mansson is also responsible for the overall brand management of PictureBox, NBC Universal’s new SVOD service now available on multiple platforms in the UK, Poland and Singapore.