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Animax develops Beanie Babies 2.0 virtual world

L.A.-based Animax Entertainment has played a key role in developing plush manufacturer Ty's Beanie Babies 2.0 virtual world.
March 3, 2008

L.A.-based Animax Entertainment has played a key role in developing plush manufacturer Ty’s Beanie Babies 2.0 virtual world.

Animax helped build the user-friendly virtual world that includes multiplayer gaming and social network components. Users unlock the browser-based, download-free, virtual world by entering a code found on each Beanie Babies 2.0 plush.

Animax also created and maintains another award-winning tween-focused virtual world for Ty, Ty Girlz http://www.tygirlz.com. The new Beanie Baby virtual world is up and running at www.beaniebabies20.com.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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