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Toys ‘R’ Us kicks off second-annual autism fundraiser

This weekend Toys 'R' Us will kick off its second-annual fundraising campaign to benefit Autism Speaks, the US's leading organization dedicated to facilitating research into the condition.
February 28, 2008

This weekend Toys ‘R’ Us will kick off its second-annual fundraising campaign to benefit Autism Speaks, the US’s leading organization dedicated to facilitating research into the condition.

From March 2 to May 2, Toys ‘R’ US will collect cash donations in its 585 stores across the US and online at www.toysrus.com/autismspeaks.

The program coincides with Autism Awareness Month in April. In addition to collecting monetary donations, the company is committed to increase public awareness of autism by partnering with the National Lekotek Center to develop a special edition of the Toys ‘R’ Us Toy Guide for Differently-Abled Kids. The book identifies 10 toys that speak to autism and other information about the disorder and is available in-store and online at Toys ‘R’ Us.

Last year, the Toys ‘R’ Us in-store fundraising campaign raised more than $1.1 million in support of Autism Speaks.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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