News

Sesame characters get Lucky

Sesame Workshop has hooked up with Lucky Kid and Lucky Brand Jeans for a limited-edition apparel line featuring classic Sesame Street characters, including Grover, Cookie Monster and Ernie.
February 28, 2008

Sesame Workshop has hooked up with Lucky Kid and Lucky Brand Jeans for a limited-edition apparel line featuring classic Sesame Street characters, including Grover, Cookie Monster and Ernie.

The collection will include t-shirts, hoodies and jackets, and will launch in Lucky Kid stores, select Lucky Brand Jeans stores and online at luckybrandjeans.com this spring. T-shirts, such as one featuring Elmo touting ‘P’ is for Peace, start at US$28 apiece.

This marks Lucky Brand’s second foray into cross-branding with a kids entertainment property. Last October the company featured Nickelodeon’s The Naked Brothers Band on a trendy apparel and accessories line.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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