News

Dangerous licensing gets off the ground in US

Manhattan Beach, California-based The Sharpe Company has finalized a number of deals for publishing property The Dangerous Book for Boys that should help the new merch program find its footing in the US.
February 26, 2008

Manhattan Beach, California-based The Sharpe Company has finalized a number of deals for publishing property The Dangerous Book for Boys that should help the new merch program find its footing in the US.

More than 2.3 million copies of The Dangerous Book for Boys have been put into circulation in the US since its May 2007 launch in the territory and Sharpe has just finalized deals with University Games (card games, jigsaws, wooden puzzles, magic and glow-in-the-dark products), Uncle Milton Industries (science, exploration and activity kits), Thames and Kosmos (chemistry, electronics and electricity kits), and Andrews & McMeel (mini boxed kits). The partners are aiming for a planned late-2008 retail launch. The goods will target the property’s core fan base of boys age eight to 12.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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