News

Woolworths signs on for High School Musical promotion

Disney Channel UK has signed a major on-air sponsorship deal with Brit retailer Woolworths.
February 22, 2008

Disney Channel UK has singed a major on-air sponsorship deal with Brit retailer Woolworths.

The retailer will become a key partner for My School Musical, a talent contest for viewers modeled on the premise of mega-hit High School Musical.

The three-month-long nationwide campaign includes branding of all on- and off-air promotion for the competition, which challenges fans to show off their own High School Musical talents.

Woolworths will be promoting the competition in-store with banners directing customers to ‘Go and Vote’ and point of sale activity featuring a cross-category selection of High School Musical products. The promotion starts February 25.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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