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Study says Canadian kids count

A new survey funded by Canadian kids net YTV indicates that kids have their say when it comes to the family's pocketbook.
February 22, 2008

A new survey funded by Canadian kids net YTV indicates that kids have their say when it comes to the family’s pocketbook.

According the YTV Tween Report, kids influence breakfast choices 97% of the time and lunch choices 95% of the time. As well, parents register their kids preference on where to have a casual family meal 98% of the time.

The same upper 90 percentile is found in the ‘kids choosing what to wear’ category.

Not surprisingly, kids are also considered the ‘in-house tech experts’ of the family, being consulted on software purchases 76% of the time.

The YTV Tween Report is a Canadian survey that tracks the lifestyles, attitudes and opinions of kids aged nine to 14. YTV retained Toronto-based research firm Decode to oversee the development of the questionnaire and conduct the survey. The study, conducted in September ’07, involved 1,000 online interviews with parents and kids aged seven to 14. Results are accurate to plus or minus 3.2%, 19 times out of 20.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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