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Scholastic Media signs Yottoy deal

Scholastic Media has signed a deal with New York City-based toy design company Yottoy Productions to manage Scholastic's SideKicks toy division.
February 21, 2008

Scholastic Media has signed a deal with New York City-based toy design company Yottoy Productions to manage Scholastic’s SideKicks toy division.

Under the agreement, Yottoy will manage sales, marketing and product development for SideKicks. The agreement will rely on the design firm’s creative vision in the specialty market to offer a broader range of high-quality products inspired by Scholastic IP, including Clifford the Big Red Dog, Kim Parker Kids and The Real Mother Goose. Yottoy Productions was founded in 1995.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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