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Cookie Jar and Mighty Fine to launch Scarry clothing line

Cookie Jar Entertainment and Mighty Fine Inc have partnered to produce a new young adult retro clothing line inspired by the work of well-known children's author and illustrator Richard Scarry.
February 19, 2008

Cookie Jar Entertainment and Mighty Fine Inc have partnered to produce a new young adult retro clothing line inspired by the work of well-known children’s author and illustrator Richard Scarry.

The clothing line, launched under Cookie Jar’s new Vintage Richard Scarry brand, will include knits, fashion t’s and fleece, and will feature book favorites like Lowly Worm and his apple car, Huckle Cat, Sally Cat and Pig Will and Pig Won’t.

To date, more than 150 million copies of Scarry’s books have been sold in 30 different languages, and Cookie Jar is looking to capitalize on the books’ worldwide popularity by searching out merch partners in a number of categories, including accessories, giftware, social expressions and stationery.

Cookie Jar also produces Hurray For Huckle! (Busytown Mysteries), a series based on Richard Scarry’s books. The show currently airs on CBC in Canada and has been licensed to networks throughout Western and Eastern Europe, Scandinavia and South Africa.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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