News

Atlantyca grows licensing arm

Milan, Italy-based prodco Atlantyca Entertainment is growing with the launch of a dedicated licensing arm, headed up by new hire Elisa Pezzutti.
February 15, 2008

Milan, Italy-based prodco Atlantyca Entertainment is growing with the launch of a dedicated licensing arm, headed up by new hire Elisa Pezzutti.

Pezzutti is the new manager of licensing and communications and will manage all category licensing and product development for the Geronimo Stilton brand and the company’s entire entertainment portfolio.

She will work with partners to coordinate various licensing and merchandising initiatives worldwide as well as creating and implementing targeted promotional events and campaigns.

Pezzutti previously worked at Edizioni Piemme, the Italian publisher of Geronimo Stilton books.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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