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4Kids Entertainment inks quartet of QSR deals

New York City-based 4Kids Entertainment International has scored QSR deals for four of its brands in February to coincide with the UK half-term school holiday.
February 15, 2008

New York City-based 4Kids Entertainment International has scored QSR deals for four of its brands in February to coincide with the UK half-term school holiday.

Teenage Mutant Ninja Turtles will be featured at Subway, The Dog at McDonald’s and Cabbage Patch Dolls and Monster Jam will be promoted by Burger King.

McDonald’s will once again off The Dog Happy Meal promotion throughout the UK from February 6 until March 12, supported with TV advertising, in-store signage and online.

More than 1,100 Subway restaurants across the UK and Ireland will be participating in a TMNT collectible cup promotion between February 18 and March 30.

Cabbage Patch Kids and Monster Jam will be featured at Burger King locations across Europe, the Middle East, Latin America and Asia Pacific in February through March.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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