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Corus is on thePlatform to manage online vids

Seattle, Washington-based Comcast subsidiary thePlatform will now begin to deliver broadband video for Toronto, Canada-based Corus Entertainment's preschool net Treehouse and kids channel YTV.
February 13, 2008

Seattle, Washington-based Comcast subsidiary thePlatform will now begin to deliver broadband video for Toronto, Canada-based Corus Entertainment’s preschool net Treehouse and kids channel YTV.

On top of managing many aspects of Corus’ online videos, the newly inked deals will allow Corus to use thePlatform’s mpsPresents Player Development Kit to develop and deploy custom Flash-based players on its entertainment portals. According to the company, Corus’ premium videos are now generating more than four million views per month online.

In addition to Corus, thePlatform currently provides online video publishing and management for a host of well known consumer brands including BBC, CNBC, HIT Entertainment and PBS KIDS Sprout.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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