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People moves: Taffy ups execs

L.A.-based Taffy Entertainment is headed to KidScreen Summit, which starts tomorrow in New York, with a number of staff promotions in its consumer products and marketing group in place.
February 12, 2008

L.A.-based Taffy Entertainment is headed to KidScreen Summit, which starts tomorrow in New York, with a number of staff promotions in its consumer products and marketing group in place.

David DiLorenzo has been bumped from VP of retail marketing to VP of consumer products and marketing and is now responsible for Taffy’s North American consumer products and marketing activities.

In the creative services department, Armelle Madelin has been promoted to senior director of worldwide creative services, from her previous post as creative director for Europe, and David Aragon moves up to senior manager of creative services for North America from manager of creative services.

Marc Grossmann, meanwhile, has also been upped to senior director of worldwide corporate communications from his director of PR post. He’ll now be working with the Paris-based team on coordinating Euro initiatives, in addition to overseeing all corporate messaging, advertising, publicity and events.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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