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Nick UK inks nutritional snack deal

Nickelodeon UK is hoping to bring healthy food to the masses with a freshly signed Kidsnax deal.
February 12, 2008

Nickelodeon UK is hoping to bring healthy food to the masses with a freshly signed Kidsnax deal.

Iconic Nick characters such as Dora, SpongeBob and Jimmy Neutron will start appearing on a range of fruit bars and snack packs from the UK-based food company, including slices of banana, raisins, and seeds that are branded with the Nick characters.

Kidsnax is a sister company of Wholebake, which has specialized in producing vegetarian products for 20 years.

The new snacks should hit major supermarkets and health food stores in the UK this quarter.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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