News

Kidz Entertainment puts together LEGO deal

Kidz Entertainment/EEMC has acquired the licensing rights to the world-famous LEGO Group in the Nordic region and throughout Eastern Europe.
February 12, 2008

Kidz Entertainment/EEMC has acquired the licensing rights to the world-famous LEGO Group in the Nordic region and throughout Eastern Europe.

The deal also makes Kidz the first agent tapped by LEGO Group for these territories, as the toyco traditionally handles licensing in-house.

Kidz is developing a strategic licensing program that will include higher-end product categories such as eyewear and ceramics. There is no timetable yet for the new goods to be introduced into retail.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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