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Plus Licens AB inks deal for Archie brand

Plus Licens AB has been appointed the pan-European merchandising and publishing agent for Archie, that prototypical all-American teenager.
February 7, 2008

Plus Licens AB has been appointed the pan-European merchandising and publishing agent for Archie, that prototypical all-American teenager.

Created in 1941, the publishing property has spun-off into every platform and merchandising category since.

Tht brand is known in Plus Licens European territories through TV series The Archie Shows, where the popular characters are renamed Acke, Arkibald and Justus.

Plus Licens has plans to expand the property’s merchandise and publishing programs throughout Europe.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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