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Playhouse Disney celebrates UK performance

Playhouse Disney UK has chalked up its most successful quarter to date, marking a significant 33% year-on-year growth between October and December 2007.
February 6, 2008

Playhouse Disney UK has chalked up its most successful quarter to date, marking a significant 33% year-on-year growth between October and December 2007.

The positive trend has continued into 2008 with Playhouse Disney’s January reach up 43% over last year, and the channel achieving its best-ever weekly ratings share of 1.1% in the UK.

In the final quarter of 2007, Mickey Mouse Clubhouse attracted 3.7 million viewers, Little Einstein’s 1.8 million, and My Friends Tigger & Pooh drew 2.6 million, up 42% on the previous quarter.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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