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The takeaway – How to reach Echo Boom parents

1.Echo boomer moms' strong desire for self-expression is resulting in today's generation of kids expecting to customize every experience they have - from TV programs to toys to electronics. So give Echo Boomer parents the means to mould/customize products and services for their children. This reinforces the role they see for themselves as experts and captures their need for self-expression.
February 1, 2008

1.Echo boomer moms’ strong desire for self-expression is resulting in today’s generation of kids expecting to customize every experience they have – from TV programs to toys to electronics. So give Echo Boomer parents the means to mould/customize products and services for their children. This reinforces the role they see for themselves as experts and captures their need for self-expression.

2.Echo Boomer parents may be confident about their own abilities, but they’re still on the lookout for answers. They take pride in challenging the rules and being the experts themselves, but know they have much to learn. Show them new tools and information, but make sure it’s served to them as fuel for whatever their interests or opinions might be, as opposed to telling them the right/best way to do something.

3.As Echo Boomers age, they will begin looking for a safety net or a back-up plan. Their focus on living for today will morph into a concern for where they want to go tomorrow.

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