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Mattel sales up in Q4 and 2007 overall

Well, the numbers are in. Despite being plagued by massive recalls last year, El Segundo, California-based toyco Mattel reported worldwide net sales of US$2.19 billion for the year - an increase of 4% from 2006's take.
January 31, 2008

Well, the numbers are in. Despite being plagued by massive recalls last year, El Segundo, California-based toyco Mattel reported worldwide net sales of US$2.19 billion for the year – an increase of 4% from 2006′s take.

For the all-important Q4, Mattel brought in US$328.5 million, up from US$286.4 million for the same period last year. The company also reported net income of US$600 million for the quarter, compared to last year’s US$592.9 million, representing a gain in a tough year for toy companies owing to widespread recalls of Chinese-made products and an economic downturn in the US.

It’s worth noting that the toy giant did suffer somewhat domestically, marking a 3% drop in net sales for Q4 that was offset by a 4% bump in international net sales and an 18% spike in gross revenue in international territories.

For the year, worldwide net sales were up 6%, while domestic gross was down 1% and international gross sales were up 17%.

Mattel’s core brands fared well in gross sales, including Barbie (up 1%) and Hot Wheels and Fisher-Price which were up an impressive 16% and 19%, respectively.

Mattel’s Q4′s number also reflects US$42 million in expenses related to the toy recalls.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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