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Wal-Mart named Hannah Montana retail HQ

Call it a marriage made in mass-market heaven; Wal-Mart and Disney Consumer Products are pairing up to put a bevy of exclusive Hannah Montana merch into the retail giant's outlets throughout 2008.
January 30, 2008

Call it a marriage made in mass-market heaven; Wal-Mart and Disney Consumer Products are pairing up to put a bevy of exclusive Hannah Montana merch into the retail giant’s outlets throughout 2008.

Wal-Mart’s exclusive Hannah Montana goods include apparel, footwear, handbags, cosmetics, bedding, room décor, games and music targeting the property’s tween fans. As for the all-important apparel and accessories categories, DCP has designed an on-trend casual and athletic-inspired line of sportswear, watches, handbags, shoes and sleepwear. On the toy side, look for a microphone, board games and titles for the Nintendo DS and Wii (also exclusive to Wal-Mart).

In addition, fans can pick up an ‘all access pass’ at Wal-Mart stores, which will give them the opportunity download a Hannah Montana video at www.DisneyChannel.com/AllAccess.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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