News

Kidtoon Films exercises promo partnership with My Gym

Kidtoon Films, the creator of G-rated in-theater movie programs for kids and families, has inked a partnership deal with nationwide kid fitness chain My Gym Enterprises.
January 30, 2008

Kidtoon Films, the creator of G-rated in-theater movie programs for kids and families, has inked a partnership deal with nationwide kid fitness chain My Gym Enterprises.

The pair has embarked on an all-encompassing cross-promotional effort, with each party promoting the other throughout their respective stores and theaters. My Gym will provide its customers with handouts, including Kidtoon-branded toys and in-theater discounts coupons in exchange for getting its exercise interstitials on the big screen.

Both companies will have a coordinated web presence, featuring each other’s family-oriented offerings in regular email blasts to My Gym and Kidtoons members.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu