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Habbo and Paramount to offer virtual merch

Teen virtual world Habbo and Paramount Pictures Digital Entertainment have inked a licensing agreement which will see the site creating virtual goods based on films The Spiderwick Chronicles, Beowulf and Mean Girls.
January 30, 2008

Teen virtual world Habbo and Paramount Pictures Digital Entertainment have inked a licensing agreement which will see the site creating virtual goods based on films The Spiderwick Chronicles, Beowulf and Mean Girls.

Habbo now holds merchandising rights for the virtual products throughout the US and Canada for all three properties.

Starting in February, Habbo will introduce into their North American community of more than 1.8 million teens to Spiderwick items that include themed apparel and accessories for avatars and virtual furniture. Habbo will follow-up by producing themed virtual merchandise for Beowulf and Mean Girls

There are currently Habbo communities in 31 countries on five continents. To date, more than 86 million Habbo characters have been created online, and more than eight million unique users worldwide visit Habbo each month.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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