CBS Consumer Products has added Keith Lowenadler and PJ Pierce to its exec ranks.
Lowenadler joins the company as VP of creative, and will create merchandising programs for CBS’s primetime and classic properties such as Mighty Mouse and the Star Trek. Most recently, he was creative director of packaging and advertising, packaged foods and theme parks at Sesame Workshop. And prior to that, Lowenadler held various positions at ABC Cable Networks Group, Fox Family Worldwide and Disney Consumer Products.
Stepping in as director of licensing, Pierce is now responsible for developing strategic, branded licensing partnerships in apparel, accessories and related categories for CBS’s entire portfolio of properties.